Jeddah – With its impeccable design, luxurious levels of comfort and innovative technology features both inside and out, the all-new sixth generation BMW 7 Series has seen strong demand from customers in the Kingdom of Saudi Arabia ever since its arrival in October 2015. To further bolster its offering and solidify its position as one of BMW Group’s best selling vehicles in the Middle East, Mohamed Yousuf Naghi Motors has added a third engine variant to its portfolio – the BMW 730Li.

Joining the BMW 740Li and 750Li xDrive, the new model comes with a raft of new technologies and innovations that are setting new benchmarks in the luxury sedan market. Stand-out features include the new intuitive BMW Display Key that shows various pieces of information about the vehicle’s status and allows selected functions to be controlled via an integrated touch screen. Completing the luxurious feel of the vehicle is the Welcome Light Carpet, further highlighting the range of new features as it illuminates the area in front of the car doors, creating an elegantly hospitable impression.

A number of distinctive design attributes have been adapted to the luxurious interior and dynamic exterior of the all-new BMW 730 Li, which gives the car a stronger presence on the road and brings a new meaning to the expression “Sheer driving pleasure”. Luxury is defined by a number of distinctive exterior design modifications, which help to enhance the car’s sophisticated and elegant appearance. The robust body of the car has been enriched with a new front and rear bumper, new kidney grille and indicators integrated into the lower section of the exterior mirrors.

The on-road performance is further enhanced through the incorporation of BMW EfficientDynamics, such as the premium vehicle’s lightweight Carbon Core, which ensures that the car is 130kg lighter than the older generation.

Radiating confidence and power, the BMW 730 Li is equipped with TwinPower Turbo technology to provide dynamic performance and low fuel consumption. The four-cylinder in-line engine comes with two-litre, accelerating from 0–100 km/h in just 6.3 seconds with a maximum torque of 400 Nm. Meanwhile, the BMW 740Li has a 6 cylinder generating 326hp, with a maximum torque of 450 Nm at 1 380 rpm, while the 750Li xDrive comes with an 8 cylinder with 450hp, capable of accelerating from 0-100km/h in just 4.4 seconds.

Commenting on the arrival, Stavros Paraskevaides, Managing Director of Mohamed Yousuf Naghi Motors, said: “We pride ourselves in bringing the most relevant and desirable vehicles to the market and with the 740Li and 750Li xDrive, and now the 730Li, we have done just that. The BMW 7 Series is the epitome of contemporary luxury and technical innovation. These factors together with its uncompromising attention to detail, are why it is one of our most sought after models. By bringing the all-new BMW 730Li to our showrooms, we are giving customers even more choice and opportunity to own our flagship model. We are confident that the latest addition to the all-new BMW 7 Series stable will build and continue to drive growth for the flagship model across the Kingdom.”