A powerful statement – the all-new BMW Lifestyle Collections 2016

May 31, 2016

The BMW Group has always stood for trend-setting designs and premium quality. For those who want to extend this experience beyond the road, the BMW Lifestyle Collections are a further way to experience the typical BMW dynamism and lifestyle at its best. The all-new BMW Lifestyle Collections, presented in the centenary year of the BMW Group now offer an even wider range to choose from, with more than 250 new products and styles.

Always up-to-date with the new watches from the BMW Collection.

An array of new watches joins the 2016 BMW Collection. Sporty features merge effortlessly with sophisticated appeal. Thanks to a large variety of different designs, there is a model to suit everyone’s taste.

While the BMW Day Date model (ladies’ and men’s) with its Swiss Ronda movement, structured dial pattern and leather strap is timelessly elegant

The new BMW Chrono Watch, with its angular stainless-steel case and embossed leather strap, is a powerful eye-catcher. The unisex chronograph also features a round dial with an integrated tachymeter around the rim, a date display (at 4 o’clock position) and a coloured BMW logo at the top of the dial. Luminous indices and luminous hands ensure easy readability.

For those who prefer something even more eye-stopping, the BMW Sport Chronograph has to be the right choice. With a diameter of 43 millimeters, a polished bezel and a bright blue dial, this men’s watch makes the ultimate visual statement. The robust bracelet with links of brushed stainless steel and a butterfly clasp make the chronograph a reliable companion for every adventure. Like all BMW watches, this model is equipped with a high-quality quartz movement by Ronda.

The perfect luggage solution for any trip

BMW Lifestyle has added two new items to the successful BMW Luggage Collection. With the BMW Garment Bag and the BMW Duffle Bag, it is easier than ever to travel comfortably yet in style. With large zips and ventilated side pockets, the new BMW Garment Bag provides optimal storage for clothes and shoes. Flat mesh pockets inside the bag keep clothing neatly organised at all times. And there’s a further clever feature: using the side zips, the BMW Garment Bag can be converted quickly and easily into a stylish weekender-size bag. This bag for every occasion is ideal for both business trips and weekend getaways.

The new BMW Duffle Bag provides a fashionable alternative to regular sports bags and small suitcases. This spacious bag has a tasteful herringbone design, with genuine leather straps and the BMW word mark on both sides. Two inner compartments, a zip pocket, and a key ring help keep everything neatly organized.